Matthew Hymers
From Engagement to Immersion - Why Sports Needs to Change Its Focus
Semantics matter. We constantly talk about “fan engagement.” It has been the cornerstone of how teams and organizations strategize around...
top of page
Matthew Hymers
- Aug 27, 2021
- 11 min
IF SUSTAINABILITY WAS A HORSE
OR: WHY CONNECTED PRODUCT EXPERIENCES ARE THE KEY TO SUSTAINABILITY
5850
Matthew Hymers
- Aug 25, 2021
- 10 min
Jersey Sponsorship is dead. Long live Experience sponsorship.
How did the football jersey get from this: To this: The short answer is the Germans. The long answer is that it all started in 1973 in...
7680
Matthew Hymers
- Mar 23, 2021
- 6 min
From FMCG to VDHE: Rethinking Products for a Connected World
YOUR PRODUCTS NEED TO STAND OUT FROM THE CROWD IN A HYPERCONNECTED WORLD. From the drive to be more sustainable to the rise of...
800
Matthew Hymers
- Mar 23, 2021
- 20 min
Make it Human, Make it Connected: Re-Defining "Product" for a Hyper-Connected Age
Your car tires, a coffee mug, your towels, your running shoes, a sweater, a rain jacket, a designer dress, sunglasses, a stainless steel...
870
Matthew Hymers
- Mar 23, 2021
- 9 min
3 things to think about for the sporting goods industry in the 2020s:
As we enter a new decade the way we think about our world, humanity and, in turn, the way we do business seems to be under attack from...
550
bottom of page