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From Engagement to Immersion - Why Sports Needs to Change Its Focus
Semantics matter. We constantly talk about “fan engagement.” It has been the cornerstone of how teams and organizations strategize around...
Matthew Hymers
Jun 16, 20246 min read
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IF SUSTAINABILITY WAS A HORSE
OR: WHY CONNECTED PRODUCT EXPERIENCES ARE THE KEY TO SUSTAINABILITY
Matthew Hymers
Aug 27, 202111 min read
603
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Jersey Sponsorship is dead. Long live Experience sponsorship.
How did the football jersey get from this: To this: The short answer is the Germans. The long answer is that it all started in 1973 in...
Matthew Hymers
Aug 25, 202110 min read
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From FMCG to VDHE: Rethinking Products for a Connected World
YOUR PRODUCTS NEED TO STAND OUT FROM THE CROWD IN A HYPERCONNECTED WORLD. From the drive to be more sustainable to the rise of...
Matthew Hymers
Mar 23, 20216 min read
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Make it Human, Make it Connected: Re-Defining "Product" for a Hyper-Connected Age
Your car tires, a coffee mug, your towels, your running shoes, a sweater, a rain jacket, a designer dress, sunglasses, a stainless steel...
Matthew Hymers
Mar 23, 202120 min read
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3 things to think about for the sporting goods industry in the 2020s:
As we enter a new decade the way we think about our world, humanity and, in turn, the way we do business seems to be under attack from...
Matthew Hymers
Mar 23, 20219 min read
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