CONNECTED | EXPERIENTIAL | COMMUNAL | SUSTAINABLE

THIS IS THE FUTURE OF
SPORTS MERCHANDISE

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OUR VISION

REAL FANS.

TRULY CONNECTED.

Sports merchandise, like football jerseys, is a symbol of belonging  & connection. But it has also become an unsustainable plastic commodity product with design that toy with tradition every season.  LOCKEROOM exists to restore them as gatekeepers of history & emotions. To use technology to unlock hidden value & reduce the negative impact on the environment. To truly connect fans to the teams, clubs & players they love.

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Football Jerseys in Numbers

600

Kits launched in the last decade by Premier League teams

200

Years for a polyester football jersey to decompose in nature

X2

Year on year counterfeit detection increase since 2015

15m

Number of jerseys produced yearly by the top ten European clubs

PROBLEM

AN INDUSTRY

IN NEED OF DRASTIC CHANGE

For fans, clubs, sponsors &  the planet. This is a business model that has not changed for 50 years & an industry that is out of touch with the needs of today's hyper-connected fans. It does not realize the full value potential of the products & causes untold damage to the environment.

There is a better way.

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SOLUTION

LOCKEROOM DISRUPTS

LOCKEROOM is designed to disrupt the merchandise industry by enabling new business models, revenue streams, value propositions & a new way of thinking about how & why merchandise is produced. LOCKEROOM enables rights holders & brands to question the way things have always been done, improve the experience for fans, drive sustainable profitability & create an incentive  to be more environmentally responsible.

Connected products are the dawn of a new era, LOCKEROOM is the first step into the future.

EXCLUSIVE CONTENT & SAFER ONLINE COMMUNITIES

LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected jersey with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club. 

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Stadium Seats
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EVENT ACCESS & MATCHDAY MEMORIES

Memories are what makes merchandise special. LOCKEROOM lets fans save those treasured memories on their favourite jersey. By tapping on it on matchday & unlocking the event channel every special moment is made tangible, a memory made accessible to be relived for years & generations into the future.

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5 UNIQUE REVENUE STREAMS

LOCKEROOM by Connected Fanatics unlocks hidden value, new business models & previously inaccessible revenue streams by making merchandise a direct line into every fan in the world with a piece of merchandise. Every jersey,c ap & scarf becomes a portal to memories, engagement, interaction, data, relationships & a lifetime of value as a supporter.

CONTACT

TAKE THE FIRST STEP TO MORE VALUABLE & SUSTAINABLE MERCHANDISE

Contact Us

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