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CONNECTED | EXPERIENTIAL | COMMUNAL | SUSTAINABLE

THIS IS THE FUTURE OF
SPORTS MERCHANDISE

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OUR VISION

REAL FANS.

TRULY CONNECTED.

Sports merchandise, like football jerseys, is a symbol of belonging  & connection. But it has also become an unsustainable plastic commodity product with designs that toy with tradition every season.  LOCKEROOM exists to restore them as gatekeepers of history & emotions. To use technology to unlock hidden value & reduce the negative impact on the environment. To truly connect fans to the teams, clubs & players they love.

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Football Jerseys in Numbers

600

Kits launched in the last decade by Premier League teams

200

Years for a polyester football jersey to decompose in nature

X2

Year on year counterfeit detection increase since 2015

15m

Number of jerseys produced yearly by the top ten European clubs

PROBLEM

AN INDUSTRY

IN NEED OF DRASTIC CHANGE

For fans, clubs, sponsors & the planet. This is a business model that has not changed for 50 years & an industry that is out of touch with the needs of today's hyper-connected fans and the untold damage it does to the environment.

There is a better way.

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SOLUTION

LOCKEROOM DISRUPTS

LOCKEROOM is designed to disrupt the merchandise industry by enabling new business models & value propositions & a new way of thinking about how & why merchandise is produced. LOCKEROOM enables rights holders & brands to question the way things have always been done, improve the experience for fans, create new revenue streams for rights holders & create an incentive  to be more environmentally responsible.

LOCKEROOM is a DIRECT-TO-FAN MERCHANDISE Platform that enables a true connection to your biggest most valuable fans,

EXCLUSIVE CONTENT & SAFER ONLINE COMMUNITIES

LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected jersey with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club. 

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Stadium Seats
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EVENT ACCESS & MATCHDAY MEMORIES

Memories are what makes merchandise special. LOCKEROOM lets fans save those treasured memories on their favourite jersey. By tapping on it on matchday & unlocking the event channel every special moment is made tangible, a memory made accessible to be relived for years & generations into the future.

CONTACT

TAKE THE FIRST STEP TO MORE VALUABLE & SUSTAINABLE MERCHANDISE

FIND OUT MORE

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