THE MERCHANDISE MODEL IS BROKEN

FANS ARE TREATED AS CONSUMERS: It's become a purely transactional relationship that fans resent.

UNSUSTAINABLE PRODUCTS: Produced in the tens of millions every year destined for landfill & out of sync with the values of today's fans.

SOCIAL ISN’T SAFE: Rights holders have lost control & direct connection to their fans on 3rd party platforms rife with abuse & racism.

LOCKEROOM EXISTS TO FIX THIS

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LOCKEROOM is all about values, connection &  belonging

"What is a club in any case? Not the buildings or the directors or the people who are paid to represent it. It’s not the television contracts, get-out clauses, marketing departments or executive boxes. It’s the noise, the passion, the feeling of belonging, the pride in your city. It’s a small boy clambering up stadium steps for the very first time, gripping his father’s hand, gawping at that hallowed stretch of turf beneath him and, without being able to do a thing about it, falling in love."

Sir Bobby Robson

LOCKEROOM

A NEW MODEL FOR MERCHANDISE.

LOCKEROOM is a central platform for fan engagement & first hand  data that drives new, recurring  revenue streams by connecting merchandise to digital experiences. Where every piece of merchandise is a key to a digital membership that offers exclusive content & captures memories, value & revenue for & from fans.

KEY BENEFITS:
A deeper direct, & authentic connection to fans

Higher merchandise value & Reason to Buy
Increased sponsorship value
Safer online community
1st hand fan data

New source of recurring revenue & lifetime value

More sustainable business models

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CONNECTED MERCHANDISE

We work with you & our global partners to embed digital touch-points into your merchandise at production for new products, or post production to connect fans existing & retro merchandise. We can connect a wide array of apparel, accessories, footwear & other items, & LOCKEROOM is built for & relevant to multiple industries & applications.

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Embed digital touchpoint

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Licensed sports merchandfise

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Artist

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Brand

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FAN APP

Our fan app can be launched as a standalone experience but connected to your ecosystem & identity management or fully integrated via API into your existing fan app.  The experience is focused on delivering fans exclusive value, a safe space to interact & the ability to add memories to their products.

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 Store & display digital twins & NFTs

  

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 Exclusive content for merch owners

  

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 Safe space for real fans

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 Access events & save memories

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CONTENT  & DATA DASHBOARD

Our Content Management systems & data dashboard gives rights holders ownership over the interface & relationship to fans & full control over the entire experience & connected products. Enabling new revenue streams &  a deeper more authentic understanding of who your fans are & what they love. 

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Manage content distribution

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Moderate & engage the community

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1st hand data &  analytics

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Manage your connected products

Get in Touch

LONDON | AMSTERDAM