LOCKEROOM
Know Your Fans
RESEARCH
Insight Driven Design
Armed with our team's decades of sports industry knowledge & expertise LOCKEROOM was built on the back of interviews with 1500 fans & hundreds of teams, sponsors & industry experts. Every feature is based on real insight, focused on delivering value to fans & solving the key challenges faced by rights holders to create a truly revolutionary product.
"Fans want to be fans, not consumers. They want to be connected, not collected" - James, Bristol UK.
WE SPOKE TO FANS & RIGHTHOLDERS
EXPERIENCE
Made For Fans
When a fan simply taps their phone on their connected merchandise, a new world of access, content community & value is opened.
This is where fans belong.
DIGITAL TWIN LOCKEROOM
The digital twin LOCKEROOM allows fans to add, register & store the digital twins of all the connected merchandise they own, manage personal profiles, & connect with friends.
.png)
EXCLUSIVE CONTENT
LOCKEROOM allows rightsholders to direct their most valuable content to the biggest & most valuable fans through an exclusive, customisable, aggregated & interactive content feed.
COMMERCIAL
Creating New Value
With LOCKEROOM rightsholders gain unprecedented, always on, direct access & insights to the biggest, most valuable fans.
LOCKEROOM creates a single source of truth for understanding who you biggest fans are, how much they interact & what they interact with, the merchandise, services & experiences they buy & own, & the games and they events they watch & attend.
REAL FIRST PARTY DATA
With LOCKEROOM partners & sponsors finally get direct access to engage with value driving fans to gain deeper insights & activate more meaningful campaigns that deliver transparent & attributable returns on investment.
SPONSORS & ROI
FOR THE PLANET
A Pathway to Sustainability
Armed with our team's decades of sports industry knowledge & expertise LOCKEROOM was built on the back of interviews with 1500 fans across & hundreds of teams and sponsors. Every feature is based on real insight, focused on delivering value to fans & solving the key challenges faced by rightsholders to create a truly revolutionary product.
A BETTER SYSTEM FOR THE PLANET
SAFER COMMUNITY
Owning connected merchandise gives fan access to an exclusive, rightsholders owned community space where fans, players & the club can build relationships in a safe, accountable online space.
MATCH-DAY MEMORIES
Tapping their merchandise on match-days opens an exclusive space for fans to engage with exclusive match-day content and community discussions & save the memory of the game on their jersey.
.png)