top of page
Connected Fanatics LOCKEROOM Connected Merchandise

LOCKEROOM

Know Your Fans

RESEARCH

Insight Driven Design

Armed with our team's decades of sports industry knowledge & expertise LOCKEROOM was built on the back of interviews with 1500 fans & hundreds of teams, sponsors & industry experts. Every feature is based on real insight, focused on delivering value to fans & solving the key challenges faced by rights holders to create a truly revolutionary product.

"Fans want to be fans, not consumers. They want to be connected, not collected" - James, Bristol UK.

WE SPOKE TO FANS & RIGHTHOLDERS

Connected Fanatics user journey flow

EXPERIENCE

Made For Fans

When a fan simply taps their phone on their connected merchandise, a new world of access, content community & value is opened.

This is where fans belong.

DIGITAL TWIN LOCKEROOM

The digital twin LOCKEROOM allows fans to add, register & store the digital twins of all the connected merchandise they own, manage personal profiles, & connect with friends. 

Connected Fanatics LOCKEROOM Connected Merchandise

EXCLUSIVE CONTENT

LOCKEROOM allows rightsholders to direct their most valuable content to the biggest & most valuable fans through an exclusive, customisable, aggregated &  interactive content feed. 

Connected Fanatics LOCKEROOM Connected Merchandise

COMMERCIAL

Creating New Value

With LOCKEROOM rightsholders gain unprecedented, always on, direct access & insights to the biggest, most valuable fans.

Connected Fanatics LOCKEROOM Connected Merchandise

LOCKEROOM creates a single source of truth for understanding who you biggest fans are, how much they engage & what they engage with, the merchandise, services & experiences they buy & own, & the games and they events they watch & attend.

REAL FIRST PARTY DATA

With LOCKEROOM partners & sponsors finally get direct access to engage with value driving fans to gain deeper insights & activate more meaningful campaigns that deliver transparent & attributable returns on investment. 

SPONSORS & ROI

Connected Fanatics LOCKEROOM Connected Merchandise

FOR THE PLANET

A Pathway to Sustainability

Armed with our team's decades of sports industry knowledge & expertise LOCKEROOM was built on the back of interviews with 1500 fans across & hundreds of teams and sponsors. Every feature is based on real insight, focused on delivering value to fans & solving the key challenges faced by rightsholders to create a truly revolutionary product.

A BETTER SYSTEM FOR THE PLANET

Connected Fanatics LOCKEROOM Connected Merchandise sustainability clothing landfill
UEFA Circular Economy Guidelines

SAFER COMMUNITY

Owning connected merchandise gives fan access to an exclusive, rightsholders owned community space where fans, players &  the club can build relationships in a safe, accountable online space.

Connected Fanatics LOCKEROOM Connected Merchandise

MATCH-DAY MEMORIES

Tapping their merchandise on match-days opens an exclusive space for fans to engage with exclusive match-day content and community discussions & save the memory of the game on their jersey.

Connected Fanatics LOCKEROOM Connected Merchandise
bottom of page