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THE MERCHANDISE MODEL IS BROKEN
FANS ARE TREATED AS CONSUMERS: It's become a purely transactional relationship that fans resent.
UNSUSTAINABLE PRODUCTS: Produced in the tens of millions every year destined for landfill & out of sync with the values of today's fans.
SOCIAL ISN’T SAFE: Rights holders have lost control & direct connection to their fans on 3rd party platforms rife with abuse & racism.
LOCKEROOM EXISTS TO FIX THIS
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LOCKEROOM is all about values, connection & belonging
"What is a club in any case? Not the buildings or the directors or the people who are paid to represent it. It’s not the television contracts, get-out clauses, marketing departments or executive boxes. It’s the noise, the passion, the feeling of belonging, the pride in your city. It’s a small boy clambering up stadium steps for the very first time, gripping his father’s hand, gawping at that hallowed stretch of turf beneath him and, without being able to do a thing about it, falling in love."
Sir Bobby Robson
LOCKEROOM
A NEW MODEL FOR MERCHANDISE.
LOCKEROOM is a central platform for fan engagement & first hand data that drives new, recurring revenue streams by connecting merchandise to digital experiences. Where every piece of merchandise is a key to a digital membership that offers exclusive content & captures memories, value & revenue for & from fans.
KEY BENEFITS:
A deeper direct, & authentic connection to fans
Higher merchandise value & Reason to Buy
Increased sponsorship value
Safer online community
1st hand fan data
New source of recurring revenue & lifetime value
More sustainable business models
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CONNECTED MERCHANDISE
We work with you & our global partners to embed digital touch-points into your merchandise at production for new products, or post production to connect fans existing & retro merchandise. We can connect a wide array of apparel, accessories, footwear & other items, & LOCKEROOM is built for & relevant to multiple industries & applications.
Embed digital touchpoint
Licensed sports merchandfise
Artist
merchandise
Brand
merchandise
FAN APP
Our fan app can be launched as a standalone experience but connected to your ecosystem & identity management or fully integrated via API into your existing fan app. The experience is focused on delivering fans exclusive value, a safe space to interact & the ability to add memories to their products.
Store & display digital twins & NFTs
Exclusive content for merch owners
Safe space for real fans
Access events & save memories
CONTENT & DATA DASHBOARD
Our Content Management systems & data dashboard gives rights holders ownership over the interface & relationship to fans & full control over the entire experience & connected products. Enabling new revenue streams & a deeper more authentic understanding of who your fans are & what they love.
Manage content distribution
Moderate & engage the community
1st hand data & analytics
Manage your connected products