CONNECTED | EXPERIENTIAL | COMMUNAL | SUSTAINABLE
THIS IS THE FUTURE OF
Sports merchandise, like football jerseys, is a symbol of belonging & connection. But it has also become an unsustainable plastic commodity product with design that toy with tradition every season. LOCKEROOM exists to restore them as gatekeepers of history & emotions. To use technology to unlock hidden value & reduce the negative impact on the environment. To truly connect fans to the teams, clubs & players they love.
Football Jerseys in Numbers
Kits launched in the last decade by Premier League teams
Years for a polyester football jersey to decompose in nature
Year on year counterfeit detection increase since 2015
Number of jerseys produced yearly by the top ten European clubs
IN NEED OF DRASTIC CHANGE
For fans, clubs, sponsors & the planet. This is a business model that has not changed for 50 years & an industry that is out of touch with the needs of today's hyper-connected fans. It does not realize the full value potential of the products & causes untold damage to the environment.
There is a better way.
LOCKEROOM is designed to disrupt the merchandise industry by enabling new business models, revenue streams, value propositions & a new way of thinking about how & why merchandise is produced. LOCKEROOM enables rights holders & brands to question the way things have always been done, improve the experience for fans, drive sustainable profitability & create an incentive to be more environmentally responsible.
Connected products are the dawn of a new era, LOCKEROOM is the first step into the future.
EXCLUSIVE CONTENT & SAFER ONLINE COMMUNITIES
LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected jersey with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club.
EVENT ACCESS & MATCHDAY MEMORIES
Memories are what makes merchandise special. LOCKEROOM lets fans save those treasured memories on their favourite jersey. By tapping on it on matchday & unlocking the event channel every special moment is made tangible, a memory made accessible to be relived for years & generations into the future.
5 UNIQUE REVENUE STREAMS
LOCKEROOM by Connected Fanatics unlocks hidden value, new business models & previously inaccessible revenue streams by making merchandise a direct line into every fan in the world with a piece of merchandise. Every jersey,c ap & scarf becomes a portal to memories, engagement, interaction, data, relationships & a lifetime of value as a supporter.
TAKE THE FIRST STEP TO MORE VALUABLE & SUSTAINABLE MERCHANDISE