The true value of merchandise is as a symbol of connection & belonging for fans, not just a commodity product, it should be treated as such.
Merchandise should be built for the circular economy & digital age. Everything should be digitally identifiable, intended to last & enabling value that goes beyond the physical product & one-off sales.
Fans, athletes, artists & rights holders should have safe spaces to engage & interact online that are free from abuse, sexism & racism.
We are loyal to the needs of fans but understand the commercial realities, & act in the interests of & to benefit all stakeholders.