OUR
MISSION
VISION
PHILOSOPHY
METHODOLOGY
TEAM

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Mission

In today's world, connective technologies are the universal enablers, experience is the key differentiator, communities are the key to authenticity & sustainability is essential to our future existence.

 

Connected Fanatics' mission is  to disrupt & redefine the value of merchandise by connecting it to experineces that make it relevant to an environmentally, socially aware & hyper-connected generation of fans.

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Vision

REAL FANS. TRULY CONNECTED.

By utilizing connected technologies to empower authentic relationships, we enable new business models that directly challenge the volume based status quo shifting it to a more sustainable, digital & experience based value proposition.

 

We envision a world where there's a true commercial incentive to  produce less, more valuable, sustainable & environmentally friendly merchandise.

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Philosophy

The true value of merchandise is as a symbol of connection & belonging for fans, not just a commodity product, it should be treated as such.

Merchandise should be built for the circular economy, digitally identifiable, intended to last & enabling value that goes beyond the physical product.

Fans, athletes, artists & rights holders should have safe spaces to engage & interact that are free from abuse, sexism & racism.

We are loyal to the needs of fans but understand the commercial realities, & act in the interests of & to benefit all stakeholders.

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Methodology

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1. Connectivity

Connect physical merchandise to a digital identity enabling new value streams

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2. Experience

Enable exclusive access to experiences, services & content through products

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3. Community

Build safe digital spaces for valuable, authentic & meaningful relationships

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4. Sustainability

Shift value from physical to digital to enable more sustainable business models

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Team

We are a team of sports & technology industry veterans, with  deep industry networks &  decades of experience working for & with some of the world's leading sports & connected product brands. We are fans, creatives, technologists, innovators & marketeers.

Matt

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A sports innovation & technology expert with a truly strategic mindset & creative approach to bringing digital concepts  to life.

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Dan

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Experienced on the forefront of the ever-changing digital landscape and fan engagement within sport, music and youth culture.

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Stephen

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A  senior executive with a proven track record of creating growth, & in navigating complex, fast growing international organizations

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Clinton

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An award winning creative and strategic thinker with who has lead teams to deliver user centered products, services & experiences

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Tsahi

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A senior system, product and project manager with broad technical experience in  product management and system development

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Antonio

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Sports industry business and product innovation expert skilled at bringing game changing solutions to life and market

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Phil

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Marketing  professional, with deep understanding of strategy, creation and implementation across traditional and digital touch-points

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Shaun

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With a deep background in digital communities, social media, brand marketing, Shaun is an expert in building digital communities.

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Paul

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An expert cloud solutions and services architect skilled in leading distributed teams to deliver excellence. 

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Elliott

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Sports and tech industry expert , exploring a career in creation, innovation, product marketing and storytelling.

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Neil

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An internationally proven, senior executive experienced in successfully growing software & services businesses globally.

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James

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A professional corporate broker and private client investment manager, experience managing discretionary portfolios 

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Andrew

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A renowned &  successful marketeer & entrepreneur passionate about innovating commercial marketing services

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Dan

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A digital production specialist who brings a wealth of creative and practical experience across a huge range of digital outputs.

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