OUR
MISSION
VISION
PHILOSOPHY
METHODOLOGY
TEAM

Mission

In today's world, connective technologies are the universal enablers, experience is the key differentiator, communities are the key to authenticity & sustainability is essential to our future existence.

Connected Fanatics' mission is  to disrupt & redefine the value of merchandise by connecting it to experineces that make it relevant to an environmentally, socially aware & hyper-connected generation of fans.​

Vision

REAL FANS. TRULY CONNECTED.

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By utilizing connected technologies to empower authentic relationships, we enable new business models that directly challenge the volume based status quo shifting it to a more sustainable, digital & experience based value proposition.

We envision a world where there's a true commercial incentive to  produce less, more valuable, sustainable & environmentally friendly merchandise.

Philosophy

The true value of merchandise is as a symbol of connection & belonging for fans, not just a commodity product, it should be treated as such.

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Merchandise should be built for the circular economy, digitally identifiable, intended to last & enabling value that goes beyond the physical product.

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Fans, athletes, artists & rights holders should have safe spaces to engage & interact that are free from abuse, sexism & racism.

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We are loyal to the needs of fans but understand the commercial realities, & act in the interests of & to benefit all stakeholders.​

Team

We are a team of sports & technology industry veterans, with  deep industry networks &  decades of experience working for & with some of the world's leading sports & connected product brands. We are fans, creatives, technologists, innovators & marketeers.

Matt

A sports innovation & technology expert with a truly strategic mindset & creative approach to bringing digital concepts  to life.

Dan

Experienced on the forefront of the ever-changing digital landscape and fan engagement within sport, music and youth culture.

Stephen

A  senior executive with a proven track record of creating growth, & in navigating complex, fast growing international organizations

Clinton

An award winning creative and strategic thinker with who has lead teams to deliver user centered products, services & experiences

Tsahi

A senior system, product and project manager with broad technical experience in  product management and system development

Antonio

Sports industry business and product innovation expert skilled at bringing game changing solutions to life and market

Phil

Marketing  professional, with deep understanding of strategy, creation and implementation across traditional and digital touch-points

Shaun

With a deep background in digital communities, social media, brand marketing, Shaun is an expert in building digital communities.

Paul

An expert cloud solutions and services architect skilled in leading distributed teams to deliver excellence. 

Elliott

Sports and tech industry expert , exploring a career in creation, innovation, product marketing and storytelling.

Neil

An internationally proven, senior executive experienced in successfully growing software & services businesses globally.

James

A professional corporate broker and private client investment manager, experience managing discretionary portfolios 

Andrew

A renowned &  successful marketeer & entrepreneur passionate about innovating commercial marketing services

Dan

A digital production specialist who brings a wealth of creative and practical experience across a huge range of digital outputs.