PHILOSOPHY
& TEAM

We believe:

 

The true value of merchandise is as a symbol of connection & belonging for fans, not just a commodity product, it should be treated as such.

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Merchandise should be built for the circular economy & digital age. Everything should be digitally identifiable, intended to last & enabling value that goes beyond the physical product & one-off sales.

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Fans, athletes, artists & rights holders should have safe spaces to engage & interact online that are free from abuse, sexism & racism.

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We are focused on & loyal to the needs of fans & we understand the commercial realities of sport. We act in the interests of & to benefit all stakeholders to create products that add value to the experience

of being a fan.