It's all about Connection
& Belonging
OUR MISSION
A Better Model
FIXING A REAL PROBLEM
Sport is about community. All value comes from a sense of connection & belonging, yet rights holders don't really know who their core, value generating fans are. Through our extensive research we found that merchandise, the symbol of connection & belonging for fans, is the number one indicator of core fan value. We exists to strengthen & enhance the connection merchandise provides to benefit fans, commercial stakeholders & the planet.
For a Sustainable Future
WE HAVE TO CHANGE AS AN INDUSTRY
87% of polyester garments end up in landfill
86% of fans want sustainability prioritized
80% reduction if home kits stay the same
LOCKEROOM is a chance to fix an outdated & broken model, revive real fan communities for a digital age, uncover hidden value & do it in a way that creates exponentially less waste.
JOIN US.
WHO WE ARE
Our Core Team
We are team of sports fans, industry professionals & technology experts who care about the societal value of sport & the role of clubs in the community with an acute understanding of the commercial realities & environmental impact of sport.
PRESS
CF in the News
Our brand & vision is big and bold but recognised as truly innovative & revolutionary.
CCS
DAN
Connected Product expert, award winning entrepreneur, marketeer & social media expert.
Tech Lead
TSAHI
Entrepreneur & global multi-disciplinary technology & digital product development expert.
UI/UX
CLINTON
UI/UX Leader, entrepreneur
& insight driven product & technology solution design expert.
CEO
MATT
ex-adidas, sports tech, product marketing & analytics expert, RugbyDAO Founding member
COO
NEIL
Serial tech entrepreneur and executive. Expert in globally scaling innovative software businesses.
CCO
SHAUN
ex-adidas rugby, Arc’teryx, Freeletics digital communities, comms & fan engagement expert.
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CMO
PHIL
ex-adidas, brand comms & creative strategy expert, deep digital sports product experience.
CTO
PAUL
ex-adidas, Polar & Nordcloud, AI data & Machine Learning expert. Cloud solutions architect.
VP Marketing
ELLIOTT
Globally experienced & expert sports & product marketing leader with a passion for storytelling.
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