In today's world, connective technologies are the universal enablers, experience is the key differentiator, communities are the key to authenticity & sustainability is essential to our future existence.
Connected Fanatics' mission is to disrupt & redefine the value of merchandise by connecting it to experineces that make it relevant to an environmentally, socially aware & hyper-connected generation of fans.
REAL FANS. TRULY CONNECTED.
By utilizing connected technologies to empower authentic relationships, we enable new business models that directly challenge the volume based status quo shifting it to a more sustainable, digital & experience based value proposition.
We envision a world where there's a true commercial incentive to produce less, more valuable, sustainable & environmentally friendly merchandise.
The true value of merchandise is as a symbol of connection & belonging for fans, not just a commodity product, it should be treated as such.
Merchandise should be built for the circular economy, digitally identifiable, intended to last & enabling value that goes beyond the physical product.
Fans, athletes, artists & rights holders should have safe spaces to engage & interact that are free from abuse, sexism & racism.
We are loyal to the needs of fans but understand the commercial realities, & act in the interests of & to benefit all stakeholders.
Connect physical merchandise to a digital identity enabling new value streams
Enable exclusive access to experiences, services & content through products
Build safe digital spaces for valuable, authentic & meaningful relationships
Shift value from physical to digital to enable more sustainable business models
We are a team of sports & technology industry veterans, with deep industry networks & decades of experience working for & with some of the world's leading sports & connected product brands. We are fans, creatives, technologists, innovators & marketeers.