CONNECTED FANATICS

PHILOSOPHY
& TEAM

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We believe:

 

The true value of merchandise is as a symbol of connection & belonging for fans, not just a commodity product, it should be treated as such.

Merchandise should be built for the circular economy & digital age. Everything should be digitally identifiable, intended to last & enabling value that goes beyond the physical product & one-off sales.

Fans, athletes, artists & rights holders should have safe spaces to engage & interact online that are free from abuse, sexism & racism.

We are loyal to the needs of fans but understand the commercial realities, & act in the interests of & to benefit all stakeholders.

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OUR TEAM

We are a team of sports & technology industry veterans, with  deep industry networks &  decades of experience working for & with some of the world's leading sports & connected product brands. We are fans, creatives, technologists, innovators & marketeers.

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