SPORT | BRAND | MUSIC

REAL FANS.
TRULY CONNECTED

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WELCOME

WE CONNECT YOU DIRECTLY TO YOUR BIGGEST FANS

Whether you are a brand, band or club, your merchandise is the number one touch point to your biggest fans. A symbol of connection & belonging, full of emotions, memories & hidden value.

Connected Fanatics takes a fan first approach to unlocking this value for all stakeholders to uncover experiences for fans, new revenue streams for rights holders & added value for sponsors & partners.

ANNOUNCEMENT

History Reinvented in 2023 with Hull FC

It's Connected! We're excited to announce our partnership with Hull FC. The club's 2023 kits will be connected to the Connected Fanatics LOCKEROOM, a first in Rugby League. The principal kit is on sale now, with more releases to come. The app experience will go live for the 2023 season in the new year.

Read the press release here

SHOP

OUR SOLUTION

THIS IS

LOCKEROOM

A revolutionary digital platform that transforms every piece of merchandise into a digital key to the inner sanctum of your club. Designed to disrupt the industry. By unlocking new revenue streams, exclusive products, services & experiences for fans, & embedding physical merchandise into your digital ecosystem, LOCKEROOM creates a pathway to true sustainability.

FIND OUT MORE

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WE CONNECT MERCHANDISE TO BENEFIT ALL STAKEHOLDERS

LOCKEROOM Uses the power of connectivity through NFC technology to open new business models & revenue streams. By enabling the ability to deliver seamless, exclusive experiences to entire fan communities in a safe space through their merchandise. LOCKEROOM benefits fans, clubs, brands, bands, artists, players, sponsors & partners alike.

CONNECTIVITY

Embedding digital identities into physical items to unlock new business models, revenue streams & interactions.

EXPERIENCE

Delivering exclusive content, services & experiences through connected products to their owners.

COMMUNITY

Bringing communities together in safer online spaces to create valuable vertical networks.

OUR PURPOSE

CREATING A PATHWAY TO TRUE SUSTAINABILTY

LOCKEROOM shifts the value of merchandise from physical to digital. From unsustainable commodity product, redesigned & produced in the tens of millions every season, to a key that unlocks its true potential & value as a symbol of connection & belonging for fans. LOCKEROOM increases the value of merchandise far beyond a one-off sale, offering a commercial incentive to make higher quality, longer lasting, more sustainable products. The platform was designed from the beginning to improve outcomes for all stakeholders including the planet. LOCKEROOM means it is more valuable to keep a product the same, season after season, than it is to redesign it every year & creating huge amounts of waste & pollution. LOCKEROOM enables a new way of thinking & a chance for new, more sustainable materials & production practices to scale. More value, more profit, less products. This is the beginning of true sustainability.

INDUSTRY

OUR PARTNERS

We work with the top partners & service providers to deliver the best end-to-end solutions to our customers & clients. From world class SW development, design & creative to strategic partners who share our values & mission to promote sport as a driver for a better world.