CONNECTED | EXPERIENTIAL | COMMUNAL | SUSTAINABLE

THIS IS THE FUTURE OF
SPORTS MERCHANDISE

OUR VISION

REAL FANS.

TRULY CONNECTED

Sports merchandise, like football jerseys, is a symbol of belonging & connection. But it has also become an unsustainable plastic commodity product with design that toy with tradition every season. Connected Fanatics exists to restore them as gatekeepers of history & emotions. To use technology to unlock hidden value & reduce the negative impact on the environment. To truly connect fans to the teams, clubs & players they love.

Football Jerseys in Numbers

600

Kits launched in the last decade by Premier League teams

200

Years for a polyester football jersey to decompose in nature

Year on year counterfeit detection increase since 2015

15m

Number of jerseys produced yearly by the top ten European clubs

PROBLEM

AN INDUSTRY

IN NEED OF DRASTIC CHANGE

For fans, clubs, sponsors & the planet. This is a business model that has not changed for 50 years & an industry that is out of touch with the needs of today's hyper-connected fans. It does not realize the full value potential of the products & causes untold damage to the environment.

There is a better way.

SOLUTION

INTRODUCING

LOCKEROOM

A revolutionary digital platform that transforms every piece of merchandise into a digital key to the inner sanctum of your club. Designed to disrupt the industry. By unlocking new revenue streams, exclusive products, services & experiences for fans, & embedding physical merchandise into your digital ecosystem, LOCKEROOM creates a pathway to true sustainability.

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EXCLUSIVE CONTENT & SAFER ONLINE COMMUNITIES

LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected jersey with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club.

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EVENT ACCESS & MATCHDAY MEMORIES

Memories are what makes merchandise special. LOCKEROOM lets fans save those treasured memories on their favourite jersey. By tapping on it on matchday & unlocking the event channel every special moment is made tangible, a memory made accessible to be relived for years & generations into the future.

5 UNIQUE REVENUE STREAMS

LOCKEROOM by Connected Fanatics unlocks hidden value, new business models & previously inaccessible revenue streams by making merchandise a direct line into every fan in the world with a piece of merchandise. Every jersey,c ap & scarf becomes a portal to memories, engagement, interaction, data, relationships & a lifetime of value as a supporter.

LOCKEROOM IS DESIGNED TO BENEFIT ALL STAKEHOLDERS

LOCKEROOM Uses the power of connectivity through NFC technology to open new business models & revenue streams. By enabling the ability to deliver seamless, exclusive experiences to entire fan communities in a safe space through their merchandise. LOCKEROOM benefits fans, clubs, players, sponsors & kit suppliers alike.

CONNECTIVITY

Embedding digital identities into physical items to unlock new business models, revenue streams & interactions.

EXPERIENCE

Delivering exclusive content, services & experiences through connected products to their owners.

COMMUNITY

Bringing communities together in safer online spaces to create valuable vertical networks.

OUR PURPOSE

CREATING A PATHWAY TO TRUE SUSTAINABILTY

LOCKEROOM shifts the value of merchandise form physical to digital. From plastic commodity product, redesigned & produced in the tens of millions every season, to a key that unlocks its true potential & value as a symbol of connection & belonging for fans. LOCKEROOM increases the value of merchandise far beyond a one-off sale, offering a commercial incentive to make higher quality, longer lasting, more sustainable products. The platform was designed form the beginning to improve outcomes for fans, clubs, sponsors & the planet. LOCKEROOM means it is more valuable to keep a football jersey the same, season after season, than it is to redesign it every year & creating huge amounts of waste & pollution. LOCKEROOM enables a new way of thinking & a chance for new, more sustainable materials & production practices to scale. More value, more profit, less products. This is the beginning of true sustainability.

INDUSTRY

OUR PARTNERS

We work with the top partners & service providers to deliver the best end-to-end solutions to our customers & clients. From world class SW development, design & creative to strategic partners who share our values & mission to promote sport as a driver for a better world.