Connected Kit =
WE UNLOCK THE DIRECT-TO-FAN VALUE OF MERCHANDISE
A New Model for
LOCKEROOM is a revolutionary Direct-to-Fan AI powered Platform for connected, intelligent Merchandise. LOCKEROOM connects your merchandise directly to your fan communities, enabling new revenue & data streams, increasing sponsorship value & driving sustainability.
LOCKEROOM was built to question & revolutionize the way things have always been done. Designed to improve the experience for fans, develop new revenue streams for rights holders & create an incentive to be more environmentally responsible, LOCKEROOM is the future sports merchandise.
DELIVER VALUE TO FANS
Content & Events
LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected merchandise with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club or rights holder, not social media.
DRIVE REVENUE & DATA
Directly to Fans
We understand the needs of modern sports organisations. Developing new & innovative revenue streams, gathering first party data & providing sponsors with transparent return on investment are at the core of LOCKEROOMs commercial features.
Creating a Better System
Kits launched by Premier League teams in the last decade
Years on year counterfeit detection increase since 2015
Years for a football kit to decompose in nature
Kits produced annually by the top 10 clubs in Europe
EVERY YEAR MILLIONS OF PIECES OF POLYESTER MERCHANDISE ENDS UP IN LANDFILL
LOCKEROOM is recognised by the official UEFA Circular Economy Guidelines as the only suggested digital solution for the sustainable circular future of merchandise.
We shift value from physical to digital, enabling a viable new business model for an industry that needs solutions for change. THIS IS A REVOLUTION.
WHY CONNECTED FANATICS?
Your Real Fans.
Our dedicated team of sports & technology experts built the LOCKEROOM platform & technology based on real insights. We worked with real fans, real rights holders & real sponsors to understand their needs & create real benefits for all stakeholders & the planet.