SPORT | BRAND | MUSIC
WE CONNECT YOU DIRECTLY TO YOUR BIGGEST FANS
Whether you are a brand, band or club, your merchandise is the number one touch point to your biggest fans. A symbol of connection & belonging, full of emotions, memories & hidden value.
Connected Fanatics takes a fan first approach to unlocking this value for all stakeholders to uncover experiences for fans, new revenue streams for rights holders & added value for sponsors & partners.
History Reinvented in 2023 with Hull FC
It's Connected! We're excited to announce our partnership with Hull FC. The club's 2023 kits will be connected to the Connected Fanatics LOCKEROOM, a first in Rugby League. The principal kit is on sale now, with more releases to come. The app experience will go live for the 2023 season in the new year.
A revolutionary digital platform that transforms every piece of merchandise into a digital key to the inner sanctum of your club. Designed to disrupt the industry. By unlocking new revenue streams, exclusive products, services & experiences for fans, & embedding physical merchandise into your digital ecosystem, LOCKEROOM creates a pathway to true sustainability.
WE CONNECT MERCHANDISE TO BENEFIT ALL STAKEHOLDERS
LOCKEROOM Uses the power of connectivity through NFC technology to open new business models & revenue streams. By enabling the ability to deliver seamless, exclusive experiences to entire fan communities in a safe space through their merchandise. LOCKEROOM benefits fans, clubs, brands, bands, artists, players, sponsors & partners alike.
Embedding digital identities into physical items to unlock new business models, revenue streams & interactions.
Delivering exclusive content, services & experiences through connected products to their owners.
Bringing communities together in safer online spaces to create valuable vertical networks.
CREATING A PATHWAY TO TRUE SUSTAINABILTY
LOCKEROOM shifts the value of merchandise from physical to digital. From unsustainable commodity product, redesigned & produced in the tens of millions every season, to a key that unlocks its true potential & value as a symbol of connection & belonging for fans. LOCKEROOM increases the value of merchandise far beyond a one-off sale, offering a commercial incentive to make higher quality, longer lasting, more sustainable products. The platform was designed from the beginning to improve outcomes for all stakeholders including the planet. LOCKEROOM means it is more valuable to keep a product the same, season after season, than it is to redesign it every year & creating huge amounts of waste & pollution. LOCKEROOM enables a new way of thinking & a chance for new, more sustainable materials & production practices to scale. More value, more profit, less products. This is the beginning of true sustainability.
We work with the top partners & service providers to deliver the best end-to-end solutions to our customers & clients. From world class SW development, design & creative to strategic partners who share our values & mission to promote sport as a driver for a better world.
FOOTBALL IS EVERYWHERE
TAKE THE FIRST STEP TO MORE VALUABLE & SUSTAINABLE MERCHANDISE