CASE STUDY
The Lions
Clubhouse
OUR PLATFORM
LOCKEROOM
Powered by Connected Fanatics.
Built on LOCKEROOM.
Together with The British & Irish Lions, and in collaboration with Canterbury, Howden and our partners W3SV, we developed the Lions Clubhouse to connect Lions rugby fans like never before for their upcoming tour to Australia in 2025.
Built on our LOCKEROOM platform The Lions Clubhouse is safe community space for Lions fans who own a jersey to access exclusive content, connect with other fans and be a part of the match day experience no matter where they are in the world when the tour start in June 2025.
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VISION
Don't Follow.
BELONG.
MERCHANDISE TRANSFORMED
Digital
Experience
Physical
Product
LOCKEROOM was built to question & revolutionize the way things have always been done. Designed to improve the experience for fans, develop new value streams for rights holders & create an incentive to be more environmentally responsible, LOCKEROOM is the future sports merchandise.
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IMMERSE YOUR FANS
Exclusive
Content & Events
Safer
Online Communities
LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected merchandise with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club or rights holder, not social media.
PURPOSE
Creating a Better System
600
Kits launched by Premier League teams in the last decade
X2
Year on year counterfeit detection increase since 2015
200
Years for a football kit to decompose in nature
15m
Kits produced annually by the top 10 clubs in Europe
EVERY YEAR MILLIONS OF PIECES OF POLYESTER MERCHANDISE ENDS UP IN LANDFILL
LOCKEROOM is recognised by the official UEFA Circular Economy Guidelines as the only suggested digital solution for the sustainable circular future of merchandise.
We shift value from physical to digital, enabling a viable new business model for an industry that needs solutions for change. THIS IS A REVOLUTION.
WHY CONNECTED FANATICS?
Your Real Fans.
Truly Connected.
Become a Solution Partner
JOIN US
Our Partners
COLLABORATION
We(ar)
The Future of Fandom
LOCKEROOM:
POWERING DIRECT-TO-FAN MERCHANDISE
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Move beyond the fleeting nature of social media. Connected Fanatics builds direct relationships with fans, creating a deeper sense of connection and belonging. Immerse yourself in exclusive content, meaningful experiences, and a community that celebrates your passion—not just your likes.
