UNLOCK THE DIRECT-TO-FAN POTENTIAL OF MERCHANDISE

REAL FANS. TRULY CONNECTED.

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WELCOME

WE CONNECT FANS DIRECTLY TO THEIR TEAM

Whether you are a brand, band or club, your merchandise is the number one touch point to your biggest fans. A symbol of connection & belonging, full of emotions, memories & hidden value.

Connected Fanatics takes a fan first approach to unlocking this value for fans, rights holders & sponsors & partners.

OUR SOLUTION

THIS IS

LOCKEROOM

A revolutionary digital platform that transforms every piece of merchandise into a digital key to the inner sanctum of the club for fans. Designed to disrupt the industry. By unlocking exclusive services & experiences for fans, & embedding physical merchandise into the digital ecosystem, LOCKEROOM creates a pathway to true sustainability.

FIND OUT MORE

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WE CONNECT MERCHANDISE TO ENHANCE THE FAN EXPERIENCE

LOCKEROOM Uses the power of connectivity through NFC technology to enable the ability to deliver seamless, exclusive experiences to global fan communities in a safe space through their merchandise. LOCKEROOM benefits fans, clubs, brands, players, sponsors & partners alike.

CONNECTIVITY

Embedding digital identities into physical items to unlock new value for fans.

EXPERIENCE

Delivering exclusive content, services & experiences through connected products.

COMMUNITY

Bringing communities together in safer online spaces.

OUR PURPOSE

CREATING A PATHWAY TO TRUE SUSTAINABILTY

LOCKEROOM shifts the value of merchandise from physical to digital. From unsustainable commodity product, redesigned & produced in the tens of millions every season, to a key that unlocks its true potential & value as a symbol of connection & belonging for fans. LOCKEROOM increases the value of merchandise far beyond a one-off sale, offering a commercial incentive to make higher quality, longer lasting, more sustainable products. The platform was designed from the beginning to improve outcomes for all stakeholders including the planet. LOCKEROOM means it is more valuable to keep a product the same, season after season, than it is to redesign it every year & creating huge amounts of waste & pollution.

INDUSTRY

OUR PARTNERS

We work with the top partners & service providers to deliver the best end-to-end solutions to our customers & clients. From world class SW development, design & creative to strategic partners who share our values & mission to promote sport as a driver for a better world.