Matthew HymersAug 27, 202111 minIF SUSTAINABILITY WAS A HORSE OR: WHY CONNECTED PRODUCT EXPERIENCES ARE THE KEY TO SUSTAINABILITY
Matthew HymersAug 25, 202110 minJersey Sponsorship is dead. Long live Experience sponsorship.How did the football jersey get from this: To this: The short answer is the Germans. The long answer is that it all started in 1973 in...
Matthew HymersMar 23, 20216 minFrom FMCG to VDHE: Products in a Connected WorldYOUR PRODUCTS NEED TO STAND OUT FROM THE CROWD IN A HYPERCONNECTED WORLD. From the drive to be more sustainable to the rise of...
Matthew HymersMar 23, 202120 minMake it Human, Make it Connected: Re-Defining "Product" for a Hyper-Connected AgeYour car tires, a coffee mug, your towels, your running shoes, a sweater, a rain jacket, a designer dress, sunglasses, a stainless steel...
Matthew HymersMar 23, 20219 min3 things to think about for the sporting goods industry in the 2020s:As we enter a new decade the way we think about our world, humanity and, in turn, the way we do business seems to be under attack from...