Connected Kit =
Connected Fans.
WE UNLOCK THE DIRECT-TO-FAN VALUE OF MERCHANDISE
VISION
A New Model for
Merchandise
LOCKEROOM is a revolutionary Direct-to-Fan AI powered Platform for connected, intelligent Merchandise. LOCKEROOM connects your merchandise directly to your fan communities, enabling new revenue & data streams, increasing sponsorship value & driving sustainability.
OUR PLATFORM
LOCKEROOM
MERCHANDISE TRANSFORMED
Digital
Experience
Physical
Product
LOCKEROOM was built to question & revolutionize the way things have always been done. Designed to improve the experience for fans, develop new revenue streams for rights holders & create an incentive to be more environmentally responsible, LOCKEROOM is the future sports merchandise.
.png)
DELIVER VALUE TO FANS
Exclusive
Content & Events
Safer
Online Communities
LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected merchandise with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club or rights holder, not social media.
PURPOSE
Creating a Better System
600
Kits launched by Premier League teams in the last decade
X2
Years on year counterfeit detection increase since 2015
200
Years for a football kit to decompose in nature
15m
Kits produced annually by the top 10 clubs in Europe
EVERY YEAR MILLIONS OF PIECES OF POLYESTER MERCHANDISE ENDS UP IN LANDFILL
LOCKEROOM is recognised by the official UEFA Circular Economy Guidelines as the only suggested digital solution for the sustainable circular future of merchandise.
We shift value from physical to digital, enabling a viable new business model for an industry that needs solutions for change. THIS IS A REVOLUTION.
WHY CONNECTED FANATICS?
Your Real Fans.
Truly Connected.
Our Partners
